Hyperfine Studios partnered with Sorbact to create Mode of Action, describing their technology and interactions between the Sorbact dressing and the bacteria in the wound. Besides the primary Mode of Action video, we also produced a short teaser video showing the main working principles of the dressing.
Sorbact technology utilizes three steps to handle bacteria in the wound. First, it binds bacteria to the surface of the dressing, then the bacteria are irreversibly bound and subsequently safely removed. The main challenge was to use visual assets to explain in a simple and engaging this mode of action.
Mode of action Animation
The main part of our collaboration was to produce a mode of action animation of Sorbact technology and explain its working principles in a simple, effective and compelling way.
Besides the primary Mode of Action video, we also produced a short teaser video showing the main working principles of the dressing.